Joe’s vision for coaching training is that each person’s expression of coaching will be uniquely theirs. “I’m the only person who’s going to coach the way I do. You’re the only person who’s going to coach the way you do.” This isn’t a franchise model where everyone delivers the same product — it’s a platform where each person brings their unique background, gifts, and self-awareness.
He gives specific examples: Brett brings an action sports background and relationship to fear, creating teachings Joe never could. Mark brings deep understanding of his physical body. Janine brings martial arts. None of these could come from Joe. The vision is a “contained open source environment” where each coach’s unique expression flourishes on a shared platform.
“That expression of coaching is going to be yours, it’s not going to be mine.”
The impulse to watch someone coach and think “I want to be able to do that” deserves examination. If underneath it is a desire for self-awareness, emotional fluidity, and the ability to feel what’s happening in a room — that’s legitimate. But wanting to replicate someone else’s style misses the point. The self-discovery is the coaching — and since each self is unique, each coaching expression must be too.
Related Concepts
- Your gifts are your nature, not a framework
- Contorting into frameworks blocks authenticity
- Being yourself designs your life
- Coaching is self-discovery, not skill acquisition
- Wanting to control others’ perception of you is absurd
- Everyone already knows the way home