Rather than fighting the inner critic, Joe teaches to deeply welcome it—even to fall in love with it. This doesn’t mean obeying it or treating it as your boss. It means loving it the way you’d love a child having a temper tantrum, or an overly enthusiastic dog.

“Fall in love with it. It doesn’t mean that you do what it says… it just means you love it the way you might love a little kid having a temper tantrum.”

The voice in the head often operates from deep fear. Telling fear “don’t be scared” only amplifies it. But giving loving attention—allowing the voice to be seen and heard—lets it relax. This is the welcoming principle applied specifically to self-talk: what is welcomed can settle; what is resisted escalates.

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