Joe identifies the deepest reason people resist gratitude:

“The real core as to why people resist gratitude is the fact that they’re scared that they won’t be prepared for the inevitable doom that is always around the corner if they are happy.”

Brett names this “foreboding joy”—the pattern where feeling good becomes a signal that something bad is about to happen. For many people, joy is literally the cue to brace for impact.

Joe acknowledges the pattern is rational at one level: “You’re not in joy forever. Everything is fleeting.” But he reframes the logic: “That’s like saying I’m not going to eat this beautiful bowl of food because at some point it’ll be gone.” The transience of joy isn’t a reason to preemptively abandon it.

This connects to why gratitude practices meet resistance in teams. The skeptic who says “I’m just being realistic” may actually be protecting themselves from the vulnerability of feeling good—which requires trusting that it’s safe to let your guard down.

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