Joe prefers the word “faith” over “trust” and discovers that in ancient Greek, faith was a verb — you were “faithing.” This reframing transforms faith from a static belief into an active, ongoing practice. When you’re speaking extemporaneously, coaching in flow, or leading without a script, you’re faithing — actively trusting that what needs to arise will arise.

This isn’t faith in an external deity or outcome. It’s faith that the butler (the subconscious) is already there with what’s needed. It’s faith that the wisdom wants to come through and will find a vessel. In a group, you can see the whole room faithing together — the butler is there for everyone, and the needed insight will emerge through whoever is ready to voice it.

“In ancient Greek, faith used to be a verb. You were faithing. So when you’re speaking this way, you’re just faithing.”

The opposite of faithing is gripping — trying to control the outcome, prepare every word, manage perception. Faithing requires letting go of the outcome while staying fully present in the process.

Source