Working directly on a problem — quitting smoking, starting a business — is far less effective than addressing what’s underneath the problem. Joe found that the same psychological blocker preventing someone from quitting smoking is often the same one preventing them from starting a business. When the root blocker gets undone, “10 or 12 things in a person’s life change.”
“A lot of people say I want to do this, I want to do that, and I can’t… what’s more important is to look at what gets in the way.”
This is why to-do lists and willpower fail: they address symptoms. The blocker is psychological — a belief, a fear, an identity — and until that shifts, the surface problem keeps regenerating. Joe’s course exercises were specifically designed not to solve the problems people think they have, but to address what’s actually getting in the way.