Obligation becomes a strategy to get love because as children we learned we had to do something to be lovable. When we feel disconnected, we think: “I have to do something to get back.” So we perform, sacrifice, and obligate ourselves — and sometimes it works enough to keep us doing it. Someone buys a gift out of obligation and receives appreciation.

But it’s always a watered-down version. Somewhere in the back of our mind, we know we performed for it. We’re getting loved for our performance, not for who we are. It never fully fulfills — “at best it’s like a Pepsi.” Even if someone responds with genuine unconditional love, we can’t receive it as unconditional because we’ve already placed conditions on it through our performance. We’ve already decided that what’s lovable in us is the obligated part.

The most insidious aspect: we often see obligation as the only thing maintaining connection. We justify it as intense love — “I have to do this because I love this person so much” — when in reality it’s the mechanism eroding the love.

“You don’t love me — you love me because I felt obligated to do something.”

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