Walking around thinking “I don’t have enough” defines you as a person who lacks. Every person Joe has worked with who went from little to billions had one thing in common: they didn’t define themselves by what they lacked. They defined themselves as the person who could create wealth.
“They didn’t think ‘I don’t have enough.’ They thought ‘I’m the person who’s going to make a billion dollars.’ That’s how they defined themselves.”
The antidote is felt gratitude—not intellectual gratitude but actually feeling appreciation for what you have. This shifts your identity from “person who lacks” to “person who has plenty,” which changes how you see opportunities, how you act, and how others respond to you.
Joe and his wife practiced daily gratitude for their material possessions and went from $40,000 in debt to $60,000 in the bank in eight months—not through hustle but through identity shift.