Joe distinguishes four types of projection, each operating at a different level:

Psychological projection — disowned parts of yourself (positive or negative) that you see in others. Every trigger is an example: “they’re so arrogant” is itself arrogance. Admiring someone’s brilliance while not seeing your own is the positive version. This stems from Jungian shadow work.

Projection onto the world — childhood learning (first 8-9 years, in theta brainwaves) about what love, money, authority, and life mean. If love was associated with shame, you’ll recreate shame-based relationships. If money was associated with lack, you’ll struggle financially. These projections are recreated through attraction, manipulation, and selective evidence-gathering.

Projection of self — how your internal self-relationship becomes the lens for interpreting all of reality. A thief sees a world of thieves. A self-loving person sees love everywhere. If it’s weak for you to cry, it’s weak for others to cry. You don’t see reality — you see yourself in reality.

Projection of “I” — the foundational assumption that a separate self exists. This is the core of most spiritual traditions’ inquiry work (Ramana Maharshi’s “Who am I?”). The identity that “I exist as separate” is itself the deepest projection.

Source