The shift from “I work for money” to “money works for me” is not an affirmation—it’s a fundamental reorientation. When Joe read Lynn Twist’s The Soul of Money, the core thesis landed: money is neutral, and it can either express who you are or control you. Your job is to make sure money is an expression of what you want to see in the world.
This became concrete in Joe’s “Happy Money game” with coaching clients. With one billionaire client, the agreement was: no money at all—because that person bought everything, and the only way to build trust was to be unbuyable. With another scattered entrepreneur, it was: enormous fees that doubled and tripled if he didn’t do the work—because that person’s transformation required commitment, and money was his scorecard for winning.
“Money just became this tool of: how do I use money as one more tool to help people in their transformation?”
Money in alignment isn’t about having more or less—it’s about whether the flow of money reflects your actual values and purpose. The same amount of money can be aligned or misaligned depending on how it’s being used and what relationship you have with it.
Related Concepts
- Money is a screen for projection
- Money beliefs create money reality
- Being yourself designs your life