Summary
In this coaching session from a live Q&A, a participant asks how to create wealth and financial stability. Joe immediately asks them to list the bad things about money, revealing beliefs that money is dirty, guilty, and unworthy. Joe points out the contradiction: why would you want something you’ve labeled as terrible?
Joe guides the participant to feel the relationship they have with money—wanting it but judging it, craving it but thinking it’s bad—and asks when they first felt that dynamic. The participant immediately identifies their mother. Joe then reframes money as “the sun”—abundant, neutral, shining on everyone, involved in everything we see. When the participant lets this reframing in, they feel expansion rather than constriction, and can articulate what they’d do with abundance: make art, create jobs, travel, and make an impact.
Key Concepts
Key Quotes
“Go ahead and prove to me that money is dirty.”
“Money isn’t your mom. Money is the sun. It’s endless. Anywhere you look.”
“Some people make horrible use of it, some people make amazing use of it… it shines on everyone.”
“I want you to look at money that way and tell me what’s the sensation in your body when you just feel the presence of money everywhere.”
Transcript
if you look at money like the sun for just a moment and you let it in your like whole body if you like like imagine it’s like sitting in the sun and you’re like on the beach and the sun is coming I want you to look at money that way and tell me what’s the sensation in your body when you just feel the presence of money everywhere get expense yeah and this coaching session we’re going to look at one of the main things that’s behind our relationship with money this is recorded during one of our live Q&A calls calls where people from the public can raise their hand and have a coaching session with me it’s something that if you attune to I’m sure you’re going to get a ton out of my question is how can I create wealth and financial stability for my life uh okay my question tell me all the bad things about money uh it’s dirty it it’s guilty to have a lot of money it’s um it’s not worthy of me to having money it’s uh yeah that I think that’s those are day the biggest okay so what what makes you want something that’s dirty that you don’t deserve that is bad I know it will give some stability to my life ability of of bad dirty like so you’re basically hey I’m going to throw all this shitty mud on you but don’t worry it’s going to make it harder for you to move so you’ll be more stable you’re asking me why it’s not happening and do you see my answer to the question yes yeah so go ahead and prove to me that money is dirty it it passed to all the the the people’s hands and people hands are usually dirty and need to was it I have money let me see your hands you have money they’re not dirty how much money do you have to have to be dirty exactly milon yeah a million yeah so there’s dirty people on this call plenty of them I’m sure can you look and see any of them that are dirty no okay so I’m going to go just see if we can go one step dir dirt one dep deeper I want you to close your eyes for a minute I want you to feel um I want you to feel the relationship you have with money how you want it but how you don’t want it how you crave it but how you think it’s actually bad how you feel like you judge it there’s something wrong with it and at the same time you want its affection and now without thinking at all I want you to take that experience in your body and tell me the first time you felt that relationship not with money with whatever it was what’s the first time you felt that relationship with my mom yeah money isn’t your mom you can open your eyes money isn’t your mom money is the Sun it’s fucking endless anywhere you look look at all those pictures all those fa everything you see money had something to do with every clock every camera every piece of clothing the makeup on the faces just one piece of makeup yeah there’s like 20 companies made money from that there’s millions of people who spent money on that some people make horrible use of it some people make amazing use of it some people spend all of their money to get work like this out into the world and some people spend all of their money to cut down trees to hurt people to expand their empire whatever Shines on everyone if you look at money like the sun for just a moment and you let it in your like whole body if you like like imagine it’s like sitting in the sun and you’re like on the beach and the sun is coming I want you to look at money that way and tell me what’s the sensation in your body when you just feel the presence of money everywhere it expands yeah do you want this in your life yes yeah and if you had it you had a fucking ton of it what would you do I will make a lot of Art and make more jobs for my family and my friends and do are great impact in the world I don’t know how but I sure I will I will travel a lot yeah yeah yeah pleasure thank you